Dale Earnhardt Jr. Teams up with Wrangler Again

Greensboro, N.C. – Dale Earnhardt Jr. will stay comfortable and stylish during 2009 with a continued relationship with the Wrangler® brand. Today, the denim giant proudly announced it will once again be the official jean of Dale Earnhardt Jr. for a sixth consecutive year. The NASCAR superstar will continue to be featured across a range of high-profile consumer promotions and Wrangler® marketing initiatives.

“It’s been an honor to work with Wrangler for all these years, and this relationship has always meant a lot to me” said Earnhardt Jr. “Wrangler has been a great supporter of my family, my teams and the sport. I couldn’t be happier that we’ll continue to build on the things we’ve already accomplished.”

The Wrangler® brand was the first apparel company to have a significant involvement in NASCAR beginning in the early 1980s as the primary sponsor of Dale Earnhardt and the legendary blue-and-yellow “Wrangler Jeans Machine.” In 2004, the Wrangler®-Earnhardt collaboration was renewed with Dale Jr. and has since helped raise more than $175,000 for various charitable causes. The Wrangler® relationship is Dale Jr.’s longest-running endorsement deal.

“The Earnhardt name has always represented the core, all-American values that Wrangler embodies, and we are thrilled to be continuing that tradition,” said Craig Errington, vice president of Wrangler® marketing. “Dale Jr. has been a wonderful partner, and as evidenced by his huge popularity, he continues to be a perfect representative for the Wrangler brand.”

The Wrangler® brand and Dale Jr. will work together in 2009 on promotional opportunities designed to enhance the brand’s profile. As the official jean of Dale Jr., Wrangler® will continue to leverage NASCAR’s most popular driver in advertisements, in-store signage, product ticketing and consumer promotions. For more information visit wrangler.com.